The
Changing
Room



The Changing Room was a 4-day pop-up event in Soho, focused on female individuality and self-expression. Guests explored two interactive rooms and exited through a communal workshop, where they listened to keynote speakers’ stories and shared their own pivotal experiences.

After participating in the community workshop, guests submitted letters to their future selves (to be sent to each individual in 6 months time) and were allotted the opportunity to record their own personal stories in a video recording booth.










Renderings/process photos:



Client:
TJ Maxx

Services:
Art Direction, Environmental Design, Event

Agency:
RadicalMedia
Creative Director:
Fritz Simons

Producer:
Matt Slater