The Mars Experience
The Mars Experience was a proposed activation, promoting the second season of National Geographic’s series “Mars.”
The pop-up event would take participants on an interactive journey while educating them about what it would take to colonize the red planet.
iPads, distributed at the start of the experience, allow participants to explore their environment through an AR app; unveiling information about the room’s equipment and hidden clues pertaining to the event storyline.
Groups of 15 people would pulse through each room collectively solving puzzles, boarding bumpy rovers, weathering sand storms, and enjoying a massive 360º theatre experience.
The pop-up event would take participants on an interactive journey while educating them about what it would take to colonize the red planet.
iPads, distributed at the start of the experience, allow participants to explore their environment through an AR app; unveiling information about the room’s equipment and hidden clues pertaining to the event storyline.
Groups of 15 people would pulse through each room collectively solving puzzles, boarding bumpy rovers, weathering sand storms, and enjoying a massive 360º theatre experience.
Client:
National Geographic
Services:
Art Direction, Event Design
Agency:
RadicalMedia
National Geographic
Services:
Art Direction, Event Design
Agency:
RadicalMedia
Creative Director:
Fritz Simon
Other Designer(s):
Phil Mitch, Yoon Hee Kim
Fritz Simon
Other Designer(s):
Phil Mitch, Yoon Hee Kim