The Mars Experience




The Mars Experience was a proposed activation, promoting the second season of National Geographic’s series “Mars.”

The pop-up event would take participants on an interactive journey while educating them about what it would take to colonize the red planet.

iPads, distributed at the start of the experience, allow participants to explore their environment through an AR app; unveiling information about the room’s equipment and hidden clues pertaining to the event storyline.

Groups of 15 people would pulse through each room collectively solving puzzles, boarding bumpy rovers, weathering sand storms, and enjoying a massive 360º theatre experience.



Client:
National Geographic

Services:
Art Direction, Event Design

Agency:
RadicalMedia
Creative Director:
Fritz Simon

Other Designer(s):
Phil Mitch, Yoon Hee Kim