AND1 @ ComplexCon
AND1 wanted to make a comeback, and there’s no better place to get the attention of sneakerheads than ComplexCon. A brand that once inundated high schools in the early 2000’s, with their Trash Talk Tees and Tai Chi sneakers, had since vanished from retail stores.
We created a first of a kind activation that included: a half-court basketball floor, a faux storefront, a hotdog stand, full bleachers, and a robotic basketball hoop with an LED background– a way of bringing And1’s signature trash-talking character to life. The concept was a modern spin on one of the most notorious street ball brands in history.
We created a first of a kind activation that included: a half-court basketball floor, a faux storefront, a hotdog stand, full bleachers, and a robotic basketball hoop with an LED background– a way of bringing And1’s signature trash-talking character to life. The concept was a modern spin on one of the most notorious street ball brands in history.
Renderings/process photos:
Client:
And1
Services:Art Direction, Environmental Design, Event
Agency:
dotdotdash
And1
Services:Art Direction, Environmental Design, Event
Agency:
dotdotdash
Creative Director:
Billy Vinton
Other Designer(s):
Bryan Tietge, Andy Sonwell
Billy Vinton
Other Designer(s):
Bryan Tietge, Andy Sonwell