Camo Collective @ ComplexCon
The Camo Collective was an immersvie pop-up retail experience focused on the launch of Dew + VFILES “Camo Out” wearable clothing collection at the first-ever ComplexCon.
Participants engaged in multiple Augmented Reality experiences, one of which mapped a holographic output of the VFILES pattern onto their bodies. This enabled each participant to digitally try on the clothing line prior to exiting to the shop where they could purchase it.
Participants engaged in multiple Augmented Reality experiences, one of which mapped a holographic output of the VFILES pattern onto their bodies. This enabled each participant to digitally try on the clothing line prior to exiting to the shop where they could purchase it.
Renderings/process photos:
Client:
Mountain Dew & Vfiles
Services:
Art Direction, Environmental Design, Event
Agency:
dotdotdash
Mountain Dew & Vfiles
Services:
Art Direction, Environmental Design, Event
Agency:
dotdotdash
Creative Director:
Billy Vinton
Other Designer(s):
Billy Vinton
Other Designer(s):
Bryan Tietge