Adobe SEO Articles and Email Campaigns
Adobe sought to increase its search traffic to adobe.com by wielding data—AKA researched keyword opportunities—in concert with rich, well-designed editorial.
I worked closely with writers, keeping non-branded keywords at the forefront of our minds, to create the following articles. Each page is primed for SEO publishing—optimized copy, custom metadata, and intentional HTML structures that maximized SEO scoring.
In addition to these articles, I created 2D and 3D illustrations for some of Adobe’s ad and email campaigns, promoting new features of the Creative Cloud.
I worked closely with writers, keeping non-branded keywords at the forefront of our minds, to create the following articles. Each page is primed for SEO publishing—optimized copy, custom metadata, and intentional HTML structures that maximized SEO scoring.
In addition to these articles, I created 2D and 3D illustrations for some of Adobe’s ad and email campaigns, promoting new features of the Creative Cloud.
Making Adobe findable via non-Adobe keywords.
Project managers conducted interviews with SMEs (Subject Matter Experts), writers crafted the articles, and designers made them beautiful.
Adobe ads and email campaigns
Made in Adobe XD, Cinema 4D, Illustrator, and Photoshop
Client:
Adobe
Services:
Web Design, UI/UX, Creative Direction
Agency:
Thesis
Creative Director:
Jaime Barrett
Writers:
Jim Gibbons, Elizabeth Harney, Mary Yajko, Margaret Park Bridges
Project Managers:
Regina Atoigue, Lenore Prato, Mckenna Albion