The Blue Paradox
An immersive experience created in partnership with SC Johnson and Conservation International, The Blue Paradox invites a broad audience to reach a deeper understanding of a nuanced problem: that we need plastic, but it is destroying us.
This free event, held in London September of 2021, educates viewers on humanity’s role in this crisis. The sheer volume of plastics reaching the ocean has grown to impact marine life, ecosystems and food chains all around the world and since plastics can take hundreds of years to decompose, the issue is not going away on its own anytime soon.
Blue Paradox seeks to show that by working together, we can solve this problem.
This free event, held in London September of 2021, educates viewers on humanity’s role in this crisis. The sheer volume of plastics reaching the ocean has grown to impact marine life, ecosystems and food chains all around the world and since plastics can take hundreds of years to decompose, the issue is not going away on its own anytime soon.
Blue Paradox seeks to show that by working together, we can solve this problem.
Room 1 - The Role of The Ocean
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Room 2 - The Problems & Impacts
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Room 3 - The Plastic Paradox
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Room 4 - The Tipping Point
Room 5 - Tangible Solutions
Process -
Client:
Ogilvy &
SC Johnson
Services:
Art Direction, Environmental Design, Event
Agency:
RadicalMedia
Ogilvy &
SC Johnson
Services:
Art Direction, Environmental Design, Event
Agency:
RadicalMedia
Creative Directors:
Fritz Simons, James Spindler
Producers:
Naomi Gilbert, Matt Slater
Graphic Designer:
Phil Mitch
Fritz Simons, James Spindler
Producers:
Naomi Gilbert, Matt Slater
Graphic Designer:
Phil Mitch