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Chase Rebrand
IDENTITY, CAMPAIGN

Portrait of NYC
EXPERIENTIAL

JP Morgan Chase Purpose
CAMPAIGN

Huggies
CAMPAIGN, OOH

The Blue Paradox
EXPERIENTIAL

Illuminarium
EXPERIENTIAL

Hard Rock Bet
IDENTITY

COMING SOON



04 HUGGIES:  SKIN ESSENTIALS CAMPAIGN



Huggies: 
Skin Essentials
Huggies created a new suite of products designed with baby’s sensitive skin in mind. We created a skin-forward photo library and digital & OOH campaign to launch them.

Amongst a small team at Droga5, we built a flexible design system that allowed this campaign to scale across digital, OOH, social, and broadcast. 




Selected from our library of skin-focused imagery, shot by Lisa Sorgini




We developed an outdoor campaign to announce the new product across the country.












DESIGN TEAM

Dan Pulito, Anna Celine Kaarling Khan, Viktoria Burak