03 JP MORGAN & CHASE MAKE HAPPEN CAMPAIGN
Make Happen Campaign.
PRESS
Ad Age
Ad Week
For the bank’s first brand purpose campaign, we wanted to establish JPMorgan Chase as a champion for people, and the positive impact we can all leave in our wake. To bring this to life, we found four true stories that embody this belief — from redeveloping communities in Detroit, building companies in Waterloo, Wisconsin, advocating for a more accessible outdoors in San Diego, CA; and supporting mothers in underserved communities in Washington, DC.
With a small team at Droga5, we built a clean, flexible design system that allowed this campaign to scale across digital, OOH, social, and broadcast. I developed the toolkit used by partners to carry the campaign forward over time.
TOOLKIT EXCERPT
FILM SPOT
DESIGN TEAM
Mark Yoon, Anna Celine Kaarling Khan, Viktoria Burak