MY ROLE
Art Direction...
PRESS
Ad Age
and change perceptions in a highly competitive and saturated U.S. market.
So, in order to stand out and get Americans to embrace the ways of German engineering,
we leaned into the satisfaction that comes with using Bosch products. Because when you lay your
hands upon appliances and power tools so expertly engineered, you feel things.
Big things. Powerful things. Inescapably satisfying things.
And the more you use your Bosch products, the more that feeling grows –
until the next thing you know, you’re the absolute, apex, most ass-kicking-est version of yourself.
Put simply…
THE MORE YOU BOSCH, THE MORE YOU FEEL LIKE A BOSCH.
This is our first campaign made with our partners at Bosch. An evolution of their #LikeABosch campaign
and a celebration of the powerful feeling you get when you use Bosch products. And from film to social to the Super Bowl and virtually every conceivable form of media in between, we brought that feeling to life in big, nostalgic, and frankly, insane ways.